Tuesday, 26 January 2010

The Natural Aesthetic

Fashion and nature have suffered an extensive, tumultuous love-hate relationship. Ivory, fur, skins and gem stones prized by fashion have been prised from their natural environment. The Pirelli Calendar has stood as a beacon of cultural identity for over 40 years and in their 36th calendar chose to explore this theme. Photographer Peter Beard's intention was to demonstrate his view of nature as an infinite source of creativity energy.The calendar shot on location in the Okavango river delta and Kalahari desert demonstrates a new approach to this tenuous relationship. Whilst celebrating the primal beauty of these locations, recreations of poaching scenes had models pose as the animals being removed from their natural environment.

I was once told that no colours in nature clash, if regeneration and creativity are the life blood of fashion perhaps now we can acknowledge what the natural world has to teach us about the aesthetic.

In keeping with the message of the calendar, it was printed on lead free paper and a contribution was made to a variety of conservation projects.

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